Maintaining customer satisfaction is crucial for any real estate professional, but it’s even more important for agents who have earned the prestigious Diamond Certified award. For Heidi Hart, the key to keeping clients happy is providing the kind of service that organically produces repeat business. “Most of my business comes from referrals and repeat clients, which goes to show how important customer satisfaction is to me,” says Heidi. “Real estate is a very competitive business, so I always go above and beyond to make sure my clients have positive experiences and want to call me again.”
Heidi has been helping clients buy and sell residential and commercial properties in Santa Cruz and Santa Clara Counties since 2005. She has marketed everything from luxury properties and short sales to equity investments and 1031 exchanges, and that experience has made her capable of navigating all aspects of real estate with exceptional results. Her clients say her attention to detail, negotiation skills and communication are apparent in every transaction.
Unlike less experienced real estate agents, Heidi Hart makes it a point to personally handle every aspect of every transaction. “I micromanage all of my accounts and transactions,” she affirms. “I don’t have an assistant who fills in for me—when a client calls or emails my office, they get me.”
Ultimately, Heidi sees her close familiarity with her service area as one of her most important attributes. “I’ve been an agent in the San Lorenzo Valley and Santa Cruz Mountains for almost 15 years, I grew up in Ben Lomond, and I’ve landed in Bonny Doon, so I’m a true local,” she says. “Consequently, I know this entire area like the back of my hand, including a lot of obscure spots. My clients really appreciate all of the genuine experience I have in our unique area.”